Working in the business of wholesaling to retailers for over 15 years, I think I heard the following question more frequently than I remember: “I am just starting out wholesaling to retailers. What do I do?” (or something along that…
Every producer should know the basics behind successful wholesaling before ever talking to their first buyer. Nothing is worse than showing up for a sales meeting unprepared for what buyers need to know. To help new producers, I created a…