Are Major Retailers Worth Pursuing?

Original Article Written by Megan Auman

I often hear designers talk about wanting to see their work in major chain stores.

It’s an understandable goal. Who wouldn’t want to see their work on the shelves of their favorite major retailer?

But it’s important to consider whether pursuing those stores is worth it from a business standpoint.

Sure, those stores come with major orders and some potential prestige. But they also come with ironclad contracts, detailed specifications, and often, prices that have been negotiated below your standard wholesale price.

I have friends who’ve had great experiences working with chain stores, and friends who’ve had not so great experiences.

If your dream is to see your work sold in major retailers, it’s important to ask yourself why.  Is it for your ego, or is it really what’s best for the bottom line?


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