As part of working with buyers, I learned, through trial and error, to recognize the types of stores you can sell your products to and what types of products they may buy. During my years as a sales rep in…
Tag: gift buyers
Gift Shop Buyers Want Unique Products
Gift and independent retail stores, unlike big box stores (i.e. Wal-Mart, Costco, etc.) or grocery stores, prefer new and unique products. They are not interested, necessarily, in a “proven product” that has great sales volume, but would rather buy locally-made…
Closing the Sale with Gift Buyers
Talking about products and taking an order are two distinct different functions. Most sales people give professional presentations, but forget ask for the order! If you don’t ask the buyer if they would like to order product X today, most…
Defining Selling Seasons
The gift industry is segmented into two primary buying seasons: The winter/spring buying season (for purchase of summertime and travel industry inventory) The summer/fall buying season (for purchase of holiday inventory) As a result, you will see lots of activity…
Make a Professional First Impression
You can make and sell some of the hottest crafted item on the market, but if you or your presentation does not look professional, you are not likely to sell your products. Sounds harsh, but true! Gift buyers are approached…
Tips for Making your Products Appealing to Gift Buyers
Having appealing products to present to gift store buyers is, of course, a very important detail to consider when developing or expanding your products. All the work and effort in the world will gain nothing if your product is not…
How to Find Gift Stores
A reader emailed me a few weeks back asking how to find stores to buy their line of greetings cards. After replying to his email, I realized there are probably more producers out there asking the same thing. So, here…
Working with Gift Store Buyers
Once you have gotten all your tools and information together, it is time to plan your visits to your potential gift store buyers. Working with buyers and making your first sale can be very exciting! The information we will addressing…